Crowdfunding
A 21st-century format: dozens and hundreds of people together finance a project — from a book to medical treatment. Transparent platforms, public reporting, minimal entry threshold.
«A crowd project is a test of an idea's strength.»
What you gain and what changes
- Crowdfunding turns everyone into a potential donor — the entry threshold is from 100 rubles.
- Platforms undertake project verification and public reporting — this reduces the risks of fraud.
- Besides money, you support the author by your very action — this is public solidarity.
Step-by-step plan
- 1
Choose a platform for your goal
For social and NGO projects — SberVmeste, Planeta.Ru (charity section). For creative projects — Boomstarter, Planeta. For medical fundraisers — only through certified funds.
What to check- Platform has a public offer
- Commissions are specified
- Reports on past fundraisers are available
Documents- Platform terms of use
- 2
Check a specific project
Who is the author? Are there supporting documents (medical reports for treatment fundraising, business plan for a social enterprise)? What reports are promised? How much has already been raised and how much is left?
What to check- Author confirmed (NGO or verified individual)
- Goal and amount justified by documents
- Reporting format announced
Documents- Screenshot of project page
- Author's documents (if published)
- 3
Make a donation
The minimum amount is usually 100 ₽. Platforms support bank cards, SBP, cashless payments. The payment receipt is saved in your personal account.
What to check- Payment processed
- Receipt saved
- Confirmation received from author
Documents- Payment receipt from personal account
- 4
Monitor the result
After the fundraiser ends, the author is obliged to publish a report — what was bought, what was built, what photos. If there is no report — write to platform support, you have the right to demand it.
What to check- Notification of fundraiser completion received
- Author's report published
- Real result visible
Documents- Author's report (PDF / project page)
Flow diagram
A visual map of how your support turns into real outcomes and who is responsible for each step.
Legal basis
- Federal Law-259 of 02.08.2019On Attracting Investments Using Investment Platforms
Regulates investment crowdfunding. For donation-based — only partially applicable.
- Civil Code of the Russian FederationArt. 582 — donation
The platform acts as an agent — money is legally transferred directly from you to the recipient.
- Tax Code of the Russian FederationArt. 219 — deduction
If the recipient is a registered NGO, your donation grants the right to a 13% deduction. There is no deduction for individual authors.
- Federal Law-152On Personal Data
The platform is obliged to process your data only for payment and reporting purposes; selling data is prohibited.
Beware of scammers
- Do not confuse NGO fundraising on certified platforms with «personal fundraising on social networks».
- Verify the project author: TIN, history, publications.
- Beware of «medical fundraisers» without medical reports and clinic bills.
Stories that inspire
Sber's platform for targeted fundraising with verification through major Russian funds. Tens of billions of rubles raised for verified projects.
A service for systemic support of regional NGOs — a donor subscribes to a monthly donation to a chosen fund.